https://simplelocalize.io/blog/posts/how-to-localize-nextjs-app-i18next/#configuring-simplelocalize
https://www.franciscomoretti.com/blog/building-an-autolink-heading-component-for-react-navigation
some Inspiration
ok
Managing complexity is a good thing: it allows for safety.
https://artdirection.substack.com/p/2025-ins-and-outs-according-to-the
Good reliable information, useful, clear. Utility. Something that seems scary and complex, becomes clear and accessible.
https://eyeondesign.aiga.org/all-advertising-looks-the-same-these-days-blame-the-moodboard/
https://eyeondesign.aiga.org/all-advertising-looks-the-same-these-days-blame-the-moodboard/
Discussion:
The recent trend to produce brights yassified content is something that is coming form startup culture. I grew not to like the term “tech-driven”. Tech is justba tool. It is not driving anythig, it is impartial. People and their needs drive it.
We are driven by people and their needs, we use tech to help people. We do not pick any emerging trend because it is cool, we curate the component library that we have, test what works for our terget audience.
Simplification does not come from a place of infantalizing, it comes from a place of managing an extremely complex process of foreign relocation and integration, that involves many small but significant steps, requires respect for the consumer regardless of their paying ability.
https://maryahamin.substack.com/p/why-does-everything-look-infantilized
TODO SECTION
Key Marketing Channels:
- Social Media: Share quick, clever tips for problem-solving, information, updates.
- Webinars & Masterclasses.
- Podcasts/Video Series.
Social Media Tone of Voice
Is this a good idea?
https://www.canva.com/design/DAGaB4YzFeA/zl0EbPlo56XFYfLk_p9njQ/edit?ui=eyJIIjp7IkEiOnRydWV9fQ



- We acknowledge the problem: talk about war happening openly
- we use problem → solution approach, we are a solution to a problem
- SMM: one issue per day max
- We use direct language:
- we/you/I language
- we try to be warm
- less distance - we are just like you
- Language: 30/70 english/ukrainian
- English for stakeholders
- stakeholders - collaborators
- Ukrainian for customers
- It is ok to ask open eded questions
- Mooooooore screeenshots on SM
- more screenshots of Notion pages
- Make a list of people you want to promote us on SM - @Untitled
- Visual guidelines:
- text with left-orientation
- rounded corners
- brand colors
- Small elements: take from Figma master components
- Logos:
FinUA Design Guide